Lower prices, sell more? Debunking the pricing myth
Why selling cheaper doesn’t mean selling more. We take it for granted that lower prices generate more sales. Indeed, it’s ...
What Should PR Firms Be Prepared For In the Post-Covid Era?
Over the past 15 months, the global pandemic has challenged mankind in so many ways, from our very existence to ...
Five Key Campaign Reboot Elements For Tourism Brands After Covid-19
Tourism and hospitality are two of the most affected industries following the COVID-19 global crisis. Many jobs have disappeared, many ...
Five Ways Communicators Should Prepare to Reopen After Covid-19
It’s been a long and challenging 12 months since the World Health Organization declared Covid-19 a pandemic on March 11, ...
How to Find Micro-Influencers That Match Your Brand
Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer ...
How PR Will Absorb the Social Sphere in the 2020s
Let this sink in for a moment. Facebook launched in 2004. Twitter became a word in 2006. Instagram? 2010. In ...
