Lower prices, sell more? Debunking the pricing myth

Why selling cheaper doesn’t mean selling more. We take it for granted that lower prices generate more sales. Indeed, it’s ...
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/ / Marketing, Product Management

What Should PR Firms Be Prepared For In the Post-Covid Era?

Over the past 15 months, the global pandemic has challenged mankind in so many ways, from our very existence to ...
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/ / Public Relation

Five Key Campaign Reboot Elements For Tourism Brands After Covid-19

Tourism and hospitality are two of the most affected industries following the COVID-19 global crisis. Many jobs have disappeared, many ...
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/ / Marketing communications

Five Ways Communicators Should Prepare to Reopen After Covid-19

It’s been a long and challenging 12 months since the World Health Organization declared Covid-19 a pandemic on March 11, ...
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/ / Marketing communications

How to Find Micro-Influencers That Match Your Brand

Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer ...
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/ / Influencer Marketing, Social Media Marketing

How PR Will Absorb the Social Sphere in the 2020s

Let this sink in for a moment. Facebook launched in 2004. Twitter became a word in 2006. Instagram? 2010. In ...
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/ / Social Media Marketing