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    Lower prices, sell more? Debunking the pricing myth

    Lower prices, sell more? Debunking the pricing myth

    Why selling cheaper doesn’t mean selling more. We take it for granted that lower prices generate more sales. Indeed, it’s covered in the first few weeks of any economics course. Yet we tend to forget the assumptions on which it

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    Justin Jackson 10.06.202130.07.2021 Marketing, Product Management Read more

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